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Carmel Newsreel I-211, Feb.-March 1940

The Milk Processing in the Dairies of Palestine

2 Minutes, 1940
Genre:
Moment

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Directed by: Nathan Axelrod
Subtitles: English, Hebrew
Featuring on the Tnuva diner’s 1934 Orient Fair menu – alongside staples such as salad, omelette, sandwiches, and strawberry – is a range of dairy products: milk, two types of buttermilk, two types of Greek strained yoghurt (made of cows’ and sheep’s milk), Kefir (fermented yoghurt), two types of cream, and a portion of butter. Dairy, and its range of products, played an integral role in building up and sustaining the Zionist-pioneering ethos and ultimately, also in the novel tradition of Israeli cuisine. Human attraction to the colour white – which stands for cleanliness, purity, and the simple life – was supplemented by the pride of local production, both pre- and post-Israel’s creation: first, in the pioneers’ manual labour who were milking the cows with their bare hands; and shortly thereafter with the cutting-edge technology of industrial-sized milking facilities and all the latest pasteurisation machinery which also became bestsellers overseas. The land, the vast majority of which comprises desert terrain, is traditionally considered best suited for livestock farming (sheep, goat, etc.) In modern-day Israel, livestock rearing has become the dairy industry’s largest-growing branch – a product of Ashkenazi Jews’ culinary preferences who came from Eastern and Central Europe, and of intensive industrial-scale farming practices (feeding processed food at cowsheds instead of free grazing and roaming.) There is growing criticism nowadays over livestock’s living conditions under the modern-day dairy and meat industry, and of the quality of local milk. Ironically, Tnuva – the company that has become the most synonymous with all the dairy products that are now in the very DNA of Israeli identity – has since been sold off to the Chinese. Of course, that hasn’t stopped the company in its ad campaigns from plucking at every nostalgic heartstring, and rousing that sense of national pride stirred by dairy products like a pot of Tnuva cottage cheese (or the massive house, the logo of its flagship cheese which the company, at one point, had erected at Ben Gurion International Airport’s arrivals terminal.)

Large cowshed. Men and women coining to milk cows. Hand milking. Pouring milk into containers. Loading containers into a truck. Trucks driving, arriving at new Tnuva dairy plant, on the Petah Tikva road. Pouring the milk into troughs. Mechanized production line. Bottles filled with cream and milk. Machinery. People eating milk products in a restaurant. Women and a girl drinking milk.

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