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Geva Newsreel 221, 1960

Baking of Bread and Pita in Israel

1960
Genre:
Moment

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Directed by: Unknown
Subtitles: English, Hebrew
“At daybreak,” the newscaster begins in a very much pre-PC era, “the modern bakery despatches the bread to the shops in a variety of modern ways, whereas the primitive Mizrahi bakery delivers it to you in this manner…”. The camera then follows a boy as he loads up a heap of large clay oven-baked (‘tabun’) pita bread onto a tricycle and cycles off on his way, against the backdrop of buildings with decorated facades. Today, pita bread – the one made at the “primitive Mizrahi bakery” – is the largest-selling bread variety in Israel, and at a considerable margin from other types. The Middle East, including the Greater Syria region and Israel, is one part of the world where flatbreads made of durum wheat were commonly baked. High-rising breads made of bread wheat were more indigenous to cooler climates where heating sources (such as wood for burning) were in no short supply. Ashkenazi immigrants may have brought European baking traditions with them to Israel but in the 21st century, not only has pita bread become the country’s bestselling bread, it is also a symbol of the local cuisine. Baking a puff pastry with a pocket requires shorter baking time in an oven that had been preheated to a very high temperature. The dough, which hasn’t been perforated which would have released any excess gasses, puffs up into the shape of a pocket whilst the steam created helps the edges to break away from each other, even when the pastry has cooled down. In contemporary home and professional ovens, it is much easier to achieve the ideal temperature and moisture levels needed to create a pocket. However, in premodern times and in pre-industrial ovens, the desired result was that much harder to accomplish; but that is not to say that pocket pita bread (aka ‘kmaj’) hadn’t already been a regional staple for centuries, albeit less common than other varieties of flatbread. Until the mid-twentieth century, extra large pocket pita bread was still commonly sold on city and village high streets across Israel. The contemporary pita, or ‘100g pita’ in industry lingo, was born sometime during the ‘60s or ‘70s as demand came from street food vendors to supply them with smaller-sized pita bread, suited for serving falafel and shawarma. In Jordan, Lebanon, Syria and other countries in the region, those dishes are still regularly served in thin pita bread inside which the dish is wrapped.

Bakers in Israeli bakeries make pita, taboon bread, and loaves. After the baking, the modern bakeries distribute the products using delivery cars, while the Eastern primitive bakeries use a trailer towed by a boy.

Locations:
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