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Geva Newsreel 270, 1962

A Dinner Marking the United Nations Day

1962
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Moment

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Directed by: Unknown
Subtitles: English, Hebrew
In 1959, as Israel was celebrating its decennial, Dan Almagor wrote The Falafel Song (‘shir hafalafel’) which cemented falafel’s status as the capital ‘N’ national dish. Then, just three years later at an official meal commemorating United Nations’ Day, served out of a commercial mass-produced tin, hummus is promptly introduced as Israel’s national dish. What exactly happened in that three-year interval? And why is it that to this day – if you stopped and asked anyone in the street – they would still confirm that hummus is in fact the country’s national dish, with virtually everyone having religiously-held convictions as to where you can get the best hummus in town? Based on Dr. Dafna Hirsch’s studies, a scholar of hummus consumption history in Israel, prior to 1940 only a handful of Jews preferred hummus to falafel; the latter of which had already become hugely popular in the 1930s. The tide first started to turn in 1958 when Telma released the country’s first commercially-branded hummus. And whereas these days we are all out looking for the most authentic, organic hummus of the lot – the one that is manually crushed and served fresh, with nary a hint of preservatives in sight – hummus’s ascent to national dish stardom is directly linked to its industrial-scale commercialisation and introduction to virtually every Israeli household pantry and later, fridge. Even its labelling as ‘Israel’s national dish’ was most likely part of the ad campaign by the same company that first put it out it to the Israeli market.

A festive dinner marking the United Nations Day takes place at the Sheraton Hotel in Tel Aviv. Each country is represented by a traditional characteristic dish, Israel is represented by hummus from Telma cans. The event is attended by seniors of the diplomatic staff in Israel, among them is seen the US ambassador in Israel, Walworth Barbour.

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