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Geva Newsreel 331, 1965

The Israeli Queen of Cuisine Awards

1965
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Directed by: Unknown
Subtitles: English, Hebrew
“This Miss Kitchen contest gave housewives their public dues for their role as doting, devoted homemakers. A healthy family is the cornerstone of a healthy nation and a healthy, devoted family” (Ora Namir, Israeli Delights, 1965). The Israeli Delights Chart, part of which was the Miss Kitchen contest, was first launched in 1962. The aims of this government-sponsored chart were published for all to see: instilling a sense of pride in those entrusted with cooking and housekeeping; encouraging the public to use local ingredients; mixing together Israelis of various ethnicities and backgrounds; and identifying distinct national dishes for the young country.In the chart’s first year, a total of 1,400 recipes were sent in, however organisers complained about the absence of locally-sourced ingredients in the submissions. The inaugural Miss Kitchen title went to Nazareth’s Mrs. Abla Mazzawi for her stuffed artichoke recipe. Her runners up – Matilda Alkalay and Blanche Cohen – served up an offering of Chicken a-la New Wave (‘new wave’ referring to a white wine, tomato, and orange source), and banana souffle. The statement of purpose and lingo are reminiscent of the jargon used amongst women’s Zionist organisations and WIZO mentors in pre-Israel times, as they too made it their mission to promote the use of local produce and to convince women that their place in the kitchen was every bit as important for building the nation as the pioneer’s toiling away in the fields.

The Queen of Cuisine competition is being held in the presence of Knesset Speaker Kadish Luz, his wife Rachel Luz and Ora Namir, who award the Israeli Queen of Cuisine prize to the winner, as part of the annual Israeli food festival.

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