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Geva Newsreel 226, 1961

An Advertisement for Hummus Produced by Thelma

1 Minute, 1961
Genre:
Moment

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Directed by: Unknown
Subtitles: English, Hebrew
Yemeni Jews, who came to Israel in the late 19th and early 20th century, were convenient intermediaries between east and west for Israeli society. Yemenis, who were considered the true Mizrahi Jews, suffered great discrimination and social disadvantage, yet on the flipside of all that condescension was adoration of the “noble savage’s” alleged ability to integrate into the modern Oriental world. The route to making indigenous Middle Eastern dishes like falafel, hummus, tahini, and charcoal-grilled meat skewers staples of Israeli national cuisine went through popular restaurants that had set up shop in Tel Aviv’s Yemenite Quarter, and in street wagons new immigrants were given (to help them make a living) which toured the streets of Jerusalem and Tel Aviv, regularly. To this day, falafel in Israel is synonymous with Yemeni Israelis; never mind the fact that Yemeni Jews’ traditional cuisine had nothing whatsoever to do with falafel (whether made of chickpeas or broad beans), or hummus in tahini.

A couple in traditional Yemeni garb arrives at an exclusive restaurant and eats Hummus Telma from a can they brought along.

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