The Israel Film Service Collection

For Boy and Girl

1 Minute, 1964
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Directed by: Alfred Steinhardt
Production Company:Israel Film Service
Language: Hebrew
Subtitles: English, Hebrew

The advertisement “For Boy and Girl”, was produced by the building savings enterprise – the Ministry of Housing, to encourage the start of savings from the age of Bar Mitzvah for the purchase of an apartment. The announcer offers the public the option of giving a boy or girl, celebrating a bar/bat mitzvah, gift certificates that constitute a savings plan for fifteen years to purchase an apartment in one of the housing units built by the Ministry of Housing around the country. This savings plan was practiced in the 1960s and 1970s in the State of Israel.

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הירשמו לרשימת התפוצה שלנו והישארו מעודכנים

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