The Israel Film Service Collection

Arad

11 Minutes, 1963
Genre:
Documentary
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Directed by: Yitzhak Herbst
Production Company:Israeli Film Service
Photographer: Yitzhak Herbst
Narrator: Uri Gavrielli
Language: Hebrew
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Subtitles: English, Hebrew

A film by the Information Center (Hasbara), the Ministry of Labor and the Ministry of Housing, which traces the construction of Arad during 1962. The film documents the planning stages of the town before neighborhoods were even built, and the construction stages when workers build the town hall, as well as several asbestos houses. The film reviews how Arad was the first town in Israel which had detailed city planning beforehand, and a founding team headed by Yitzhak Pundak was appointed to monitor its establishment alongside professionals from Israel and the world, so as to take into account climatic and soil conditions, build neighborhoods which are connected to an urban center, and more. Arad’s future residents arrive at the information bureau at a town which has not yet been built, following an ad published in a newspaper inviting the public to move to the new town-to-be. Later, the new residents, mostly young couples with children, are seen moving to their new apartments as clouds of dust and sand blow through the neighborhood where roads and sidewalks have not yet been paved.

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