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This segment, part of the Moledet Newsreel collection, directed by Yerushalayim Segal and Nathan Axelrod, features an advertisement for Carmel Mizrachi wines and beverages, made with the “stop motion” animation technique and featuring a drawing of figures holding a bunch of grapes with a variety of bottles twisting from side to side with the inscription “Grandes Caves de Richon Le Zion and Zicron Jacob” above them. The advertisement cleverly combines a reference to the biblical story of the returning spies with the bunch of grapes and emphasizes the importance of the biblical story in the narrative of the old settlement in Israel.
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All rights are reserved to the Jerusalem Cinematheque – Israeli Film Archive (RA) and the rights holders of the works. Any use of works on the website for non-individual and non-personal purposes is strictly prohibited without prior, written permission.
For more information about the rights holders, please visit the relevant collection page, or contact the Jerusalem Cinematheque – Israeli Film Archive (RA) offices.
We have the utmost respect for all rights holders’ copyright and put great efforts to track down any and all intellectual property owners for the purpose of seeking and obtaining permission to use their materials featured on the website.
Any and all materials are used in accordance with clause 27a of the 2007 Copyright Act. If you believe that your rights as intellectual property and copyright owners of any material featured on this website have been compromised, then you may contact the Israeli Film Archive via email with a cease-and-desist notice, requesting that the material in alleged copyright infringement no longer be used. When contacting the archive, please state the merit to your copyright ownership claim, as well as your full name, email address, and telephone number, with a link to the relevant webpage.
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