Moledet Newsreel [060]: Advertisement for Carmel Mizrachi

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Genre:
Newsreel

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Directed by: Nathan Axelrod
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This segment, part of the Moledet Newsreel collection, directed by Yerushalayim Segal and Nathan Axelrod, features an advertisement for Carmel Mizrachi wines and beverages, made with the “stop motion” animation technique and featuring a drawing of figures holding a bunch of grapes with a variety of bottles twisting from side to side with the inscription “Grandes Caves de Richon Le Zion and Zicron Jacob” above them. The advertisement cleverly combines a reference to the biblical story of the returning spies with the bunch of grapes and emphasizes the importance of the biblical story in the narrative of the old settlement in Israel.

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