The Israel Film Service Collection

Tzabar Operation

1 Minute, 1975
Genre:
Public Announcement

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Directed by: Unknown
Production:Igal Efrati, Ilan Levin
Production Company:Israel Film Service
Photographer: Alex Balman
Language: Hebrew
| Subtitles not available

In 1973, the Sports and Physical Education Authority within the Ministry of Education and Culture launched the “Tzabar Operation” to encourage physical activity among adults. The campaign advised the public to engage in at least 15 minutes of daily exercise to become “young, healthy, and refreshed.” This public service announcement, part of the operation, urges adults to abandon sedentary lifestyles by adopting a regular exercise routine and recommends contacting the “Tzabar headquarters” for exercise guidebooks.

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