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This short instructional film, produced by the Israeli Film Service in cooperation with the Ministry of Health, is meant to provide guidance regarding customer-focused service to medical personnel working in outpatient clinics, in order to avoid customers being subjected to exhausting, unpleasant experiences. To that end, the film likens patients’ efforts to receive service at these clinics to competing in an obstacle course, and several principles are suggested for improving service quality, with customer-focused service at the forefront. These principles – which include gathering relevant information before patients’ arrival, improving internal work protocols, maintaining privacy and treating patients with kindness and professionalism – are demonstrated by way of short scenes depicting typical interactions between patients and clinic personnel.
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All rights are reserved to the Jerusalem Cinematheque – Israeli Film Archive (RA) and the rights holders of the works. Any use of works on the website for non-individual and non-personal purposes is strictly prohibited without prior, written permission.
For more information about the rights holders, please visit the relevant collection page, or contact the Jerusalem Cinematheque – Israeli Film Archive (RA) offices.
We have the utmost respect for all rights holders’ copyright and put great efforts to track down any and all intellectual property owners for the purpose of seeking and obtaining permission to use their materials featured on the website.
Any and all materials are used in accordance with clause 27a of the 2007 Copyright Act. If you believe that your rights as intellectual property and copyright owners of any material featured on this website have been compromised, then you may contact the Israeli Film Archive via email with a cease-and-desist notice, requesting that the material in alleged copyright infringement no longer be used. When contacting the archive, please state the merit to your copyright ownership claim, as well as your full name, email address, and telephone number, with a link to the relevant webpage.
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