Yoman Carmel Hezeliyya 381, 1963

Opening of Super-Kol Department Store in Tel Aviv

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Trade and Industry Minister Pinchas Sapir and other dignitaries cut the ceremonial ribbon and place a mezuzah in the entrance of the Super-Kol, the first department store in Israel. People climb up the buildings stairs. The stores products are exhibited at a fashion show. Customers tour the aisles and try on clothes and jewelry.
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