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Carmel-Herzliya newsreel intro, featuring advertisements for Quick, Blue Band, Amisragas, Leumi Bank, and El Al. Spectators peer into the display windows of the Alitalia airline offices on their opening ceremony in Tel Aviv. Later, the companys vice-director General Predisis, Dr. Ganadra from Italy and Georg Taussig, the company representative in Israel, give speeches. Finally, Mayor Chaim Levanon cuts a ribbon and raises a toast with invitees.
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