Carmel Newsreel II-262

Opening of the First Supermarket Store Shufersal in Tel Aviv

1 Minute, 1958
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Directed by: Nathan Axelrod
Subtitles not available

Opening of the first supermarket store Shufersal on Ben Yehuda st. 77-79 in Tel Aviv. Opening the store and launching the Shufersal chain store, which has later changed the consumption habits in Israel, provokes much opposition from local Israeli merchants who fear the competition. At the opening a large crowd is present at the store, customers are approaching the cashiers with their cart. The first customer to make a purchase is Sylvia Weinstein, American television host Ed Sullivans wife.

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