Carmel Newsreel II-251, April 1958

Keshets New Cotton Product

1 Minute, 1958
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Directed by: Nathan Axelrod
Subtitles not available

A woman is seated with a frustrated expression by an ironing board with a pile of clothing. The same woman tosses the pile to one side and the iron to the other side. Then the woman is hanging and buttoning a shirt to dry on a clothesline outdoors. A man is unbuttoning the shirt, removing it from the hanger and wearing it. The man then presents the shirt on himself. The Keshet factory in Ramat Gan, machines are at textile production. A couple is inspecting shirts at a clothing store with the assistance of a salesperson. Then the couple present folded shirt individually with a tag reading Keshet – Wash and Wear. A boy is wearing a shirt with a similar tag and presenting it on himself.


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