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Joseph Bau – The Steven Spielberg Jewish Film Archive – Most likely early 1960s
Details about the production of this film are scarce, however it does appear to have been made in the early 1960s as it shares its name with a government PR campaign of the time. Whether this was a commissioned film or an independent project of Bau’s is anyone’s guess. At the time, Bau was mostly making adverts, but also films with a personal statement.
Joseph Bau was one of the pioneers of Israeli animation, and possibly the first to have drawn, directed, animated, and literally built the camera with which he made his films. All in all, Bau was a highly creative individual. On the website dedicated to his memory, he is described as an animator, illustrator, painter, graphic designer, confidant, linguist, author, poet, publisher, and social justice warrior. Born in Krakow, Poland in 1920, art was the thing that got Bau through the war and camps. He spent five years in ghettos and forced labour camps where his impeccably forged certificates saved the lives of around 400 Jews. After the war, Bau moved to Israel and set up a studio in Tel Aviv where he made captions, credits, and caricatures for many films, wrote books in Hebrew and Polish, and further pursued his certificate-forging craft – this time for Mossad.
Bau was also an animation pioneer in Israel where he made a number of short PR and comms films, all boasting a minimalist graphic style in line with the European trends of the day. This film, much like the whole campaign, holds a critical mirror to the ‘Sabra’s’ face (and personality) through a tourist’s point of view. All the informal, freewheeling, “don’t worry about it!” Israelisms are all portrayed through the taxi driver who cons the unsuspecting tourist. That said, at the same time the campaign also appeals to the “famous Israeli warmth and solidarity” by urging the locals to be welcoming and kind to tourists. Tel Aviv and Jaffa each play their part as the star attractions – Jaffa for its past and history, and Tel Aviv for its cutting-edge modernity.
Courtesy of Joseph Bau family.
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For more information about the rights holders, please visit the relevant collection page, or contact the Jerusalem Cinematheque – Israeli Film Archive (RA) offices.
We have the utmost respect for all rights holders’ copyright and put great efforts to track down any and all intellectual property owners for the purpose of seeking and obtaining permission to use their materials featured on the website.
Any and all materials are used in accordance with clause 27a of the 2007 Copyright Act. If you believe that your rights as intellectual property and copyright owners of any material featured on this website have been compromised, then you may contact the Israeli Film Archive via email with a cease-and-desist notice, requesting that the material in alleged copyright infringement no longer be used. When contacting the archive, please state the merit to your copyright ownership claim, as well as your full name, email address, and telephone number, with a link to the relevant webpage.